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ORGANIZING AN
EXHIBITION
ORGANIZING AN EXHIBITION
Organizing an exhibition is one of the method to promote
any business where the company or designer conduct a
very attractive and colorful display of its products so
that it is easy for them to grab the attention of the
customers. Exhibition can be organized on a large scale
as well as small scale depending upon the budget.
Organizing exhibition gives us the opportunity for easy
marketing, to display our talent, helps to develop
contacts. Steps in organizing an Exhibition: • Decide on
the type of merchandise • Fixing a budget • Target
customers • A place which is centrally located •
Arranging for staff, other facilities such as customer
services, alterations, after sales service, security,
packing, parking. • Advertisements The participants of
exhibition should have a good collection of merchandise,
attractive designs, should quote prices correctly,
select right location, date and timings, proper display
of products, organize systematically, attract special
schemes or offers so that the customers do not face any
problem. Problems faced in organizing an exhibition: •
Legal formalities • Visitors, their bargaining problems
• Participants- if they suffer losses, they are not
ready to bear the overhead. Wrong location, date and
timing, poor marketing, mismanagement, high pricing, not
a good response from the customers, incorrect invitees,
incorrect collection of products are some of the reasons
for a failure of an exhibition.
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